Before implementing the img tag, the previous article should be reviewed: it discusses some of the edge cases and situation where this approach is most appropriate. I do not recommend using the raw img tag to track your Facebook Events. The best-practice and the most future-proof way (i.e. to ensure you get the best/latest pixel […]
Event Tracking
Outbound link tracking with the Google Analytics Universal Code using “hitCallback”
A while ago I posted a solution that used JS functions to override JS events to post an event to an Analytics package. Recently, I found out there is a more solid out-of-box solution available for GA Universal package to efficiently ensure that events are being tracked properly – even on links/actions that redirect you […]
Using Event Tracking with links or actions involving Page loads (sending a user off the page without opening a new window) with Google Analytics and JS
Update – April 16th, 2014: a new article on how to achieve this more efficiently specifically with GA Universal Code was posted. The below idea is still valid in some cases. Is it possible to use Event tracking with links/forms that redirect to pages in the same browser window? I used to think that this […]
How to create a Rollup property with Google Analytics Universal tracking code – (General and Event Tracking)
A client requested a Rollup account to aggregate all the stats into one property from multiple sites. The general context was that each region (e.g. UK, Spain, France, Australia, South Africa, Canada, US etc) were given a regionalized page (each with a unique property ID in GA) and all general metrics as well as Custom […]