As a caveat this is an **unofficial** way of achieving this as of this article’s writing… The question is why would you even want to change where events are sent to in the first place? For certain Server-Side implementations (e.g. GTM Server-Side implementations with the Facebook Conversion API) there is a need to send your […]
facebook pixel
How to use the Facebook img tag to fire pixel events
Before implementing the img tag, the previous article should be reviewed: it discusses some of the edge cases and situation where this approach is most appropriate. I do not recommend using the raw img tag to track your Facebook Events. The best-practice and the most future-proof way (i.e. to ensure you get the best/latest pixel […]
How to future-proof your Facebook marketing against the latest news feed changes (Jan 2018) with the pixel and other optimizations
When it comes to Facebook Marketing as well in life, there are things we can and cannot control. This article will go into a few technical aspects on how to future-proof your Facebook marketing efforts. The following tips are ideas to consider to ensure your technical Facebook marketing fundamentals are strong to help weather any […]
What do I do when the Facebook Pixel Helper fails or is not detecting my events?
After extensive experience using the Facebook Pixel Helper Chrome extension, it seems to rarely fail, but at times for various reasons, it may not detect events as expected in extreme edge-cases. Most of the time, the anomalies had to do with the browser or the environment running the Chrome extension. For example, I had a […]
When should I use the Facebook img tag over the Facebook Pixel JS Code to fire my Facebook Events?
An img tag (html tag) can be used to fire Facebook Pixel events on your site. This is a not a well-known feature and for a good reason, as it is really only appropriate to implement in very specific situations. We will go over some of the scenarios where this approach may be applicable in […]
What are the SubscribedButtonClick and MicroData events and can/should I disable this?
In mid-May 2017, the Facebook Pixel started to automatically send button click (SubscribedButtonClick) and metadata (MicroData) tracking events. This is a feature called Auto-Config where: The Facebook pixel will send button click and page metadata (such as data structured according to Opengraph or Schema.org formats) from your website to improve your ads delivery and measurement […]